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• Luxury California brokerage Willis Allen launches new tech platform
  The platform, dubbed WAREhouse, is designed to increase the productivity of the independent brokerage's more than 150 agents.....more
• What professionals make the best recruits (and how to find them)
  While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable agents you can hire. Who are those people? Find out here.....more
• How market share is creating competitive superpowers in real estate
  Explosive growth is on the horizon for the brokerage — or group of brokerages — that cracks the market-share code first.....more
• 5 local ways to compete with big tech
  No matter what digital tools you use, you’re probably not keeping up with the big-boy-backed tech. But there are some things that we “smaller guys” on the ground can do that these major players can’t. It’s time to focus on communi....more
• Use artificial intelligence to improve your lead conversion rate
  Today’s real estate agents face enormous obstacles to maintain a consistent revenue stream — market dynamics and growing competition from other agents and digital alternatives are a constant threat. RAP Success Systems (RAPSS) sim....more
• Create new inventory overnight. Here’s how.
  Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado.....more
• Open houses lacking impact? How 4 agents got creative.
  First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that r....more
• How to optimize your Google business profile
  That search term has grown 92% year-over-year. Search terms like these will continue to grow as more people turn to Google for their real estate search. In fact, Google connects consumers to home buying and selling information 20+....more
• 5 outdated seller beliefs agents should debunk
  Any seller who has not sold a home in the past five years is in for a shock: Everything they thought they knew about selling a home has changed. Sellers who do not understand the new rules of engagement can easily make costly mist....more
• Realogy has a new ethics chief
  Real estate holdings giant Realogy on Friday announced that it has promoted long-time company executive Shacara Delgado to serve as its chief ethics and compliance officer.....more